The next sections present key Prof. Maicon Oliveira’s publications on roadmapping and strategic innovation management, organized in the following topics:

Digital transformation for strategic innovation management

  1. Oliveira, M.G. et al. (2023). Dawn of Digital Roadmapping. Research-Technology Management, v. 66, p. 41-52. Click for more information.
  2. Oliveira, M.G.; Routley, M. & Phaal, R. (2022). The digitalisation of roadmapping workshops. Journal of Engineering and Technology Management. (69) July-Sept. Click for more information.
  3. Piccirillo, I. N. ; Amaral, D. C.; Oliveira, M.G. (2022). A Research Agenda for Collaborative Roadmapping Supported by Blockchain Technology. Sustainability, v. 14, p. 13093. Click for more information.
  4. Piccirillo, I.N.; Amaral, D.C. Oliveira, M.G. & Ferreira, E.B. (2022). Digital roadmapping in the pandemic: lessons from collaboration in the glass industry. Technology Analysis & Strategic Management. Click for more information.
  5. Oliveira, M. G. et al. (2019) The concept of ‘roadmapping service’: exploring customer perspectives of roadmapping through the service lens. In: 22nd International Conference on Engineering Design (ICED). Delft, The Netherlands. Click for more information.

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Roadmapping for strategy and innovation

  1. Oliveira, M. G., Routley, M., Mendes, G. H. S., & Phaal, R. (2023). Roadmapping Features: A Customer-Based Perspective. IEEE Trans. Eng. Manag., 1–12. Click for more information.
  2. Oliveira, M.G., Freitas, J.S., Pereira, B.S., et al. (2022). Exploring the Involvement of Experts in Strategic Roadmapping With Large Groups. IEEE Trans. Eng. Manag. 69 (1), 56-66. Click for more information.
  3. Freitas, J.S., Oliveira, M.G., Bagno, R.B., et al. (2022). A Bottom-Up Strategic Roadmapping Approach for Multilevel Integration and Communication. IEEE Trans. Eng. Manag. 69 (1), 81-93. Click for more information.
  4. Gomes, L. A. V., Facin, A. L. F, Oliveira, M.G. et al. (2021). Ecosystem Policy Roadmapping. Technological Forecasting and Social Change. 170. Click for more information.
  5. Oliveira, M. G. et al. (2012) Roadmapping: uma abordagem estratégica para o gerenciamento da inovação em produtos, serviços e tecnologias. Campus-Elsevier: Rio de Janeiro. Click for more information.
  6. Oliveira, M. G. & Rozenfeld, H. (2010) Integrating technology roadmapping and portfolio management at the front-end of new product development. Technological Forecasting & Social Change. 77 (8), 1339-1354. Click for more information.
  7. Oliveira, M. G. & Fleury, A. L. (2015) A framework for improving the roadmapping performance. In: 2015 Portland International Conference on Management of Engineering and Technology (PICMET). Portland, OR, USA, 2-6 Aug. Click for more information.
  8. Oliveira, M. G. (2009) Integração do technology roadmapping (TRM) e da gestão de portfólio para apoiar a macro-fase de pré-desenvolvimento do PDP: estudo de caso em uma pequena empresa de base tecnológica. Master’s Dissertation, Escola de Engenharia de São Carlos, University of São Paulo, São Carlos. Click for more information.
  9. Oliveira, M. G. et al. (2009) Applying technology roadmapping (TRM) for strategic product planning of start-up high-tech companies. Product: Management & Development. 7 (2), 103-110. Click for more information.

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Decision-making at the front-end of innovation

  1. Oliveira, M.G.; Mendes, G.H.S; Serrano, K.M. Front-end of innovation: a systematic review and lifecycle analysis. European Journal of Innovation Management, v. 1, p. 1, 2022. Click for more information.
  2. Oliveira, M. G. et al. (2015) Decision making at the front end of innovation: the hidden influence of knowledge and decision criteria.  R&D Management. 45 (2) 161-180.  Click for more information.
  3. Oliveira, M. G. & Mendes, G.H.S. (2015) Bibliometric analysis of the front-end of innovation. In: 2015 Portland International Conference on Management of Engineering and Technology (PICMET). Portland, OR, USA, 2-6 Aug. Click for more information.
  4. Oliveira, M. G. et al. (2011) A starting point for addressing product innovativeness in the Fuzzy Front-End. International Journal of Technology Intelligence and Planning. 7 (4), 309. Click for more information.
  5. Oliveira, M. G. (2012) Método de análise do processo de decisão do planejamento da inovação: uma contribuição para a avaliação e seleção de propostas de produtos inovadores. Doctoral Thesis, Escola de Engenharia de São Carlos, University of São Paulo, São Carlos, 2012. Click for more information.
  6. Cunha, V. P. ; Oliveira, M. G. & Rozenfeld, H. (2014) Extending the ideation process to the entire organization. Product: Management & Development. 12, 63-71. Click for more information.

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Business models for innovation management

  1. Favoretto, C. et al. (2022) From servitization to digital servitization: How digitalization transforms companies’ transition towards services. Industrial Marketing Management, v. 102, p. 104-121. Click for more information.
  2. Favoretto, C. et al. (2021) Digital transformation of business model in manufacturing companies: challenges and research agenda. Journal of Business and Industrial Marketing, v. ahead-of-print, p. 1. Click for more information.
  3. Oliveira, M. G. et al. (2018) Lessons learned from a successful industrial Product Service System business model: emphasis on financial aspects. Journal of Business and Industrial Marketing, 33 (3), 365-378. Click for more information.
  4. Mendes, G. H. S. et al. (2017) Uncovering the structures and maturity of the new service development research field through a bibliometric study (1984-2014). Journal of Service Management,  28 (1), 182-223. Click for more information.
  5. Pieroni, M. et al. (2016) Transforming a traditional product offer into PSS: a practical application. In: 8th CIRP IPSS Conference, Bergamo, Italy. Click for more information.
  6. Mendes, G. H. S.  et al. (2015) Product-service system (PSS) design process methodologies: a systematic literature review. In: ICED 2015, Milan, Italy.  Click for more information.
  7. Oliveira, M. G.; Mendes, G. H. S.  & Rozenfeld, H. (2015) Bibliometric Analysis of the Product-Service System Research Field. In: 7th Industrial Product-Service Systems Conference, Saint-Etienne, France. Click for more information.
  8. Barquet, A. P. B.,  Oliveira, M. G., Cunha, V.  P.  et al. (2013) Employing the business model concept to support the adoption of product-service systems (PSS). Industrial Marketing Management. 42 (5), 693-704. Click for more information.

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Product and project portfolio management

  1. Oliveira, M. G. & Rozenfeld, H. (2010) Integrating technology roadmapping and portfolio management at the front-end of new product development. Technological Forecasting & Social Change. 77 (8), 1339-1354. Click for more information.
  2. Oliveira, M. G. & Rozenfeld, H. (2009) Aplicação da gestão de portfólio na seleção de projetos de produtos de uma pequena empresa de base tecnológica. In: Roque Rabechini Jr; Marly Monteiro de Carvalho. (Org.). Gerenciamento de Projetos na Prática II: Casos Brasileiros. São Paulo: Atlas. Click for more information.
  3. Oliveira, M. G. (2009) Integração do technology roadmapping (TRM) e da gestão de portfólio para apoiar a macro-fase de pré-desenvolvimento do PDP: estudo de caso em uma pequena empresa de base tecnológica. Master’s Dissertation, Escola de Engenharia de São Carlos, University of São Paulo, São Carlos. Click for more information.

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For the complete list of publications, please access Lattes CNPq

Please contact Prof. Maicon using the form for more information about publications.